Meet Our Team
It is said, "love what you do and never work a day in your life". Well, we love what we do. We are an odd collection of enthusiastic problem solvers with years of practical hands-on experience. What we all have in common is our search for excellence and the extraordinary. We pride ourselves on dealing with the details because details do matter.
Founder and CEO
Parminder Singh (Par) has more than 30 years of technical,
operations, international business, and management experience in public and private corporations. He has worked in a variety of senior management roles in different-sized organizations that span from under-capitalized start-ups to Fortune 100 multinational corporations. His background includes hands-on industry experience in software development, product development, online e-commerce & web services, intellectual property, innovation sourcing, video gaming, medical devices, advertising, and brand development.
Parminder is currently the Founder and CEO of Taal Innovation Advisors Inc (“Taal”). Taal is a boutique business consulting and innovation advisory firm that specializes in helping companies (big, small, public, and private) grow and create value by transforming early-stage ideas into commercially viable products and services and taking them to market through strategic global partnerships.
One of many Companies that Taal has commercially launched and taken to market is a company called ProofKeepTM Technologies Inc. (“ProofKeep”). Parminder is currently serving as ProofKeep’s Founder and CEO. ProofKeep is an award-winning web-based mobile application that you can call upon 24/7 to be an impartial and trusted witness. The application is used to capture and memorialize the details, circumstances, can context of any meaningful event, transaction, or situation you are involved with or witnessed directly on your smartphone or tablet, by video, audio, and photographic recordings (the “Proof”.)
Prior to ProofKeep, Parminder served as the CEO of a disruptive start-up called LifeLens. LifeLens developed a personal bio-sensing wearable device that sensed cardiac health and physiological response due to movement and daily stress. Prior to LifeLens, Parminder served as the President of Intellectual Ventures Canada; a $6B private equity fund that invested in early-stage disruptive technologies. Parminder also served as the Managing Director of the Microsoft Canada Development Centre; the General Manager for Microsoft’s Home & Entertainment Division for Japan and the head of the Business Development group responsible for the global launch of Xbox and Xbox 360.
Parminder has established three successful start-up companies and has held executive positions and consulted for a multitude of Fortune 500 companies including Motorola, Microsoft, American Express, Flextronics, ATT, Boeing, Flextronics, AON Space, Hughes Aircraft Company, and Space Systems Loral. Parminder (through Taal) is an active investor in disruptive technologies and serves as an advisor to many young entrepreneurs with big ideas. He holds a bachelor’s degree in Electrical Engineering
and Computer Science from the Technical University of Nova Scotia (now Dalhousie University) and lives in Surrey, British Columbia, Canada. He is married with three children, two dogs, and an occasional goldfish.